It’s a big responsibility to create a great event and even harder to make sure that your brand stands out. And when it comes to showcasing merchandise products at an event, some people overlook the importance of event branding. If people at the event are having a great time, you want to link that joy and happiness with your business or organisation. Doing this will not only make people say good things about your brand, but they will also surely going to show up again and bring their friends with them.
And with that, we are going to help you get the most out of your event with some top-level branding.
#1 Choose a Stable Brand and Art Direction
You don’t want to be labelled as an “amateur” for advertising an event that doesn’t match. Decide carefully which font, theme, and tone of voice you’ll be using that are based on your brand identity. You want to show consistency when it comes to branding. So make sure those can be seen in every single piece of advertising that goes out, whether it’s a Facebook post, a flyer, or a letter drop.
#2 Generate a Particular Logo for the Event Itself
More people are going to notice you if you are going to put the extra effort into crafting a killer logo for your event. It will not only appear as if the event itself warrants the type of attention and effort that a custom logo provided because it can also make your event to stand out from the group.
Creating a custom logo doesn’t convey of needing to go overboard. The logo is not about how much money you spend. It’s about making yourself to stand out a little.
#3 Have a Striking Tagline
Taglines are not only for ads. Having a tagline for your event that outlines your purpose and what you want your potential attendees to see, feel, and experience. Make sure you keep it short and snappy, and pertinent to the event itself. Your tagline is your guide to keep your advertising consistent.
#4 Think About Cupcakes
Who doesn’t love cupcakes? Using treats is good to show off your brand and your logo. However, you don’t really have to use cupcakes, you can use whatever you want. But thrusting your brand on something that people would enjoy eating is a fun way of showcasing your logo. Make sure that your treats are delicious because they will keep going back for more.
#5 Merchandise Useful Stuff
A mistake that event organizers always do with merchandise is they give something that’s useless to the people who are attending. A pen is probably fine but providing lacklustre merchandise such as a can holder won’t do that much for your brand.
You can try reusable water bottles, bags, custom towels, and etc. Put in mind that what you put in your logo says so much about your company, so put some effort into it.
#6 Hashtag on Social Media
Of course, we can’t ignore the power of social media! Although creating your personal hashtag isn’t really effective, you can use custom hashtags instead to boost your event in a manner that actually works to grab attention. You may give incentives for your guests to post and Instagram is the place to do that. You can ask how you can ask your guests to post while at your event and use a specific hashtag. You can also give a prize drawn at random from anyone who joins.
Author Bio: Ivandrea Ollero is a daytime writer for Team Elite, a well-known distributor and retailer who operates in the sports merchandise business since 1991 catering to state and private schools around the country, and several institutes. She is also a content crafter who researches and writes custom content about travel, fashion, finance, business, home improvements, health, and beauty in order to provide helpful information and tips for her readers. Ivandrea graduated from St. Scholastica’s College, Manila, with a Bachelor’s Degree in Broadcast Journalism in 2016.