We want to tell you the phases that we follow when designing an online store, we are talking about projects that go a little further to assemble a template and configure some modules.
Many clients who come to our Ecommerce Web Development Dubai, come with a preconceived idea about their company and how they want to have eCommerce website , on many occasions they do not have the necessary experience or are involved in a business model obsolete that has not evolved over the years, so, this time we want to tell you the phases that needs to be followed when designing an eCommerce website, we are talking about projects that go somewhat more to assemble a template and configure some modules.
Phase 1: Collect Information and Strategic Plan
Possibly this point is the most important of all, since each of the needs that the client has and those points in which with our experience, we can improve them will be defined. It is important that when a client arrives at eCommerce Web Design Dubai , he comes with part of the work done independently that may then suffer variations, the project briefings, examples of competing companies, objectives and business model are a good starting point for you can get to the idea that the client has.
This phase, in addition to listening to the client, is usually accompanied by a consultancy where they are offered and explain those points where they could improve their company to enter or improve their presence on the Internet, the client may be managing his company badly due to lack of tool or in the middle, for example, you might have a physical store and do not know that there is software or ERP that does these tasks today, you may not know how to attract customers to your store and you have to devise a customer acquisition strategy , ultimately guide and advise you so that the client can achieve success.
Phase 2: Prototyping
Once we have all the requirements and needs of the customer related to eCommerce website, to start assembling the store, in our case we use a prototyping or wireframes from which sketches are made , sketches in which there is no design, they are like schematic boxes of operation of each part of the web, locations, we really like AXURE , which allows you to do all this for any device even for large projects to make a model.
Phase 3: Store Design
Once the client has accepted the prototyping, and we have explained all those points where it can be improved, it is when we start to design , in this way we forget about the last minute changes, of improvisations that never lead to good port and other problems that may appear, so the customer knows at all times what his eCommerce website is going to do and the development and design team knows exactly what the job is to be done .
Phase 4: Programming and layout
From here the client no longer intervenes until the end, since he has followed from the beginning how his eCommerce website will work and how it will be aesthetically pleasing for the users. Now it is the development company job to develop and program all the functionality so that everything follows the plan executed. Store functionality, store start-up, server configuration, integration with ERP, integration with carriers, etc …
Phase 5: Payment Gateway Integration
Not only the payment processing in eCommerce development should all be integrated with your incoming payments so that you can send directly to non-cash customers. Modern and large eCommerce websites have the ability to verify the creditworthiness of the customer in advance or during the ordering process.
Phase 6: Shipping Integration
A professional eCommerce website requires professional logistics. Because the ordered merchandise would like to be sent correctly. Therefore, delivery notes, packaging labels and invoice design must be ready in advance. The storage area must also be present so that the first orders can be processed quickly and, in the worst case, do not cause chaos.
Phase 7: Tests
In this phase the client tests the entire development with eCommerce website development Dubai and verifies that everything works correctly and that there are no failures, if both the client and the company have followed the script, there should be no discrepancies on the part of the eCommerce company or the client, since that both parties have known what the final work would be, in the end it is a good communication by both parties.
Phase 8: Improvements
Once the customer has the eCommerce website up and running, we must not stop, we must try to improve what has been done, by means of analytics, heat maps or any tool that allows us to increase conversions, and above all, do not forget about the acquisition of customers and bring a good strategy for it.
Phase 9: Marketing Recommendations
It is extremely important for eCommerce website to generate clicks and open target groups online. Therefore, it makes sense to list the link to the eCommerce website as possible on other sites and, therefore, Visitor attract. All pages that are available and that promise high customer traffic should be used. Also, the power of Social Networks should not be ignored when it comes to customer acquisition.
A link to the eCommerce website must be relevant in all Social Networks Actions will be available. In addition, it makes sense to install a “Like Button” or offer users the ability to inform their friends of the purchase in the eCommerce website.
As leading, we believe the reference is generally considered the best offer among merchants, and the digital reference recommendations are nothing more than links that generate curiosity, reach and new customers.
I hope this guide serves you both for those companies that are launched to sell online and do not know how to do it as for those eCommerce website development company dubai that are dedicated to development are easier for them, it is clear that this guide is only suitable for companies looking for serious projects and not looking for a basic configuration or installation of a template with Prestashop.