TechnologyAutomotive Head-Up Display (HUD) Market – Industry Analysis, Size, Share, Growth, Trends, and Forecast 2019-2025

AdminMarch 2, 20203713 min
Automotive Head-Up Display Market

Global Head-Up Display Market is anticipated to reach the market valuation of US$ 3,436.49 million by 2025 expanding at an astonishing CAGR of 23.3% in the course of the forecasted period (2019-2025) from US$ 804.53 million in 2018. Windshield HUD and Combiner HUD are the major product category of the automotive Head-Up display technology. In 2018, windshield HUD dominated the global automotive HUD market and is anticipated to generate a market size of US$ 794.06 million by 2020. On the other hand, combiner HUD segment is anticipated to expand at highest CAGR growth of 25.5% during the analyzed period. Evolving vehicle technology and increasing demand for high-end luxury and mid-sized vehicles are considered to be the key growth drivers for the global automotive HUD market. Moreover, surging adoption of advanced driver assistance system (ADAS) technology due to rising consumer interest and stringent government regulations for safe driving further adds value to the overall market growth.

The ever-growing interest of consumers towards the safety and comfort owing to the overall increase in disposable income, which have influenced the consumers to spend more on technologically advanced products in their vehicles is further accelerating the demand of the technology in high-end vehicles and SUVs. Based on the technology market is segmented into augmented reality and conventional technologies. Augmented Reality HUD dominated the market in 2018, with an overall market share of 68%, however, rises in the adoption of conventional technologies in the mid-priced and economic vehicle segment is expected to propel its demand, making it the fastest-growing technology during the forecasted period. Whereas, augmented reality HUD technology is expected to maintain its dominance during the same period. The segment is forecasted to generate a revenue size of US$ 2,182.96 million by 2025. Augmented reality HUD is smaller and lighter, compared to that of conventional HUD, thus making it easier to be integrated into vehicles. Some of the key players operating in the Augmented Reality HUD market are Continental, Bosh, Nippon Seiki, Visteon Corporation, and Denso Corporation.

For Regional/country-wise analysis of the overall adoption of automotive head-up display, technology browse through

OEM’s and Aftermarket sales are the two major channels of sales for the automotive HUD sector analyzed during the study. OEM’s sales channel was the largest market for automotive HUD technology, followed by aftermarket sales channel, which is estimated to witness the highest CAGR growth of 22.4% during the forecasted period 2019-2025. In 2018, North America dominated the OEM sales channel segment market, however, Europe region is expected to become the largest market post-2019. Additionally, HUD technology is rapidly capturing every segment of vehicles manufactured, including luxury vehicles, premium cars and SUVs, among others. Luxury brands such as Audi, BMW, Lexus, land Rover and Mercedes-Benz among others are offering a HUD system as a standard or optional add on feature across their premium vehicles. The growing interest of customers for advance safety features across the premium vehicle segment has forced the global car manufacturers to install smart features including head-up displays in their upcoming model. The premium car segment dominated the adoption of HUD technology for safe and secure riding, followed by Luxury and SUV segments. The luxury car segment is expected to grow at highest CAGR of 25.7% during the forecasted period 2019-2025.

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Additionally, for better investigation and penetration of HUD the report bifurcates the global HUD market into distinct region and countries including North America (the U.S., Canada, Mexico and Rest of North America), Europe (Russia, Germany, France, U.K., Italy, Spain and Rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Singapore, Malaysia and Rest of Asia-Pacific) , Latin America (Brazil, Argentina, Chile and Rest of Latin America) and Middle East and North Africa( UAE, Saudi Arabia, Kuwait,, Qatar, Algeria, Egypt and rest of Middle East and North Africa). In 2018, North America dominated the global automotive Head-up display market, however, the Asia-Pacific region is anticipated to overtake North America till 2024 to become the largest market for automotive HUD technology. Further, Europe is anticipated to overtake the Asia-Pacific market and dominate in 2025. Increasing manufacturing of vehicles in countries such as India, Thailand and China paired with increasing demand for safety features in vehicles among Asian consumers would surge such high growth potential for the technology in the Asia-Pacific region. Europe’s automotive HUD market is expected to witness CAGR growth of 26.6% during the analyzed period.

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Some of the major companies profiled in the global automotive HUD study include Aptiv Plc, AUDI AG, Continental AG, Daimler AG, Denso Corporation, Harman International Industries, Inc., Robert Bosch GmbH, TomTom NV, Visteon Corporation, and Yazaki Corporation. These players consistently aim to focus on product development, new product launch and enhance their existing portfolios to expand their customer base and strengthen their market position through partnerships and collaborations which further offers them growth opportunities for geographic expansion.

Automotive Head-Up Display Market Segmentation

Market Insights, by Product

Windshield HUD

Combiner HUD

Market Insights, by Technology

Conventional HUD

Augmented Reality HUD

Market Insights, by Sales Channel



Market Insights, by Vehicle Type

Luxury Cars

Premium Cars


Market Insights, by Region

North America Automotive Head-Up Display Market

The US Automotive Head-Up Display Market

Canada Automotive Head-Up Display Market

Mexico Automotive Head-Up Display Market

Rest of NA Automotive Head-Up Display Market

Europe Automotive Head-Up Display Market

Germany Automotive Head-Up Display Market

France Automotive Head-Up Display Market

United Kingdom Automotive Head-Up Display Market

Russia Automotive Head-Up Display Market

Italy Automotive Head-Up Display Market

Spain Automotive Head-Up Display Market

Rest of Europe Automotive Head-Up Display Market

Asia-Pacific Automotive Head-Up Display Market

China Automotive Head-Up Display Market

Japan Automotive Head-Up Display Market

India Automotive Head-Up Display Market

South Korea Automotive Head-Up Display Market

Singapore Automotive Head-Up Display Market

Australia Automotive Head-Up Display Market

Rest of APAC Automotive Head-Up Display Market

MENA Automotive Head-Up Display Market

United Arab Emirate Automotive Head-Up Display Market

Kingdom of Saudi Arabia Automotive Head-Up Display Market

Algeria Automotive Head-Up Display Market

Kuwait Automotive Head-Up Display Market

Egypt Automotive Head-Up Display Market

Qatar Automotive Head-Up Display Market

Rest of MENA Automotive Head-Up Display Market

Latin America Automotive Head-Up Display Market

Brazil Automotive Head-Up Display Market

Argentina Automotive Head-Up Display Market

Chile Automotive Head-Up Display Market

Rest of Latin America Automotive Head-Up Display Market

Top Company Profiles

Aptiv Plc


Continental AG

Daimler AG

Denso Corporation

Harman International Industries, Inc.

Robert Bosch GmbH

TomTom NV

Visteon Corporation

Yazaki Corporation

UMI understands that you may have your own business need, hence we also provide fully customized solutions to clients. The Automotive Head-Up Display Market can be customized to country level or any other market segment.

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