Amazon is a leading e-commerce platform that generates enormous sales revenue every year. According to Investopedia, Amazon’s net income has tripled over the last two years, taking its annual revenue close to $1 trillion. It underlines the extensive reach of the e-commerce giant and its massive customer base.
As a marketplace, Amazon attracts sellers from all over the globe to list their products and market them. These sellers face immense competition to get their products noticed by shoppers. To enhance product visibility on Amazon, it is essential to follow effective search engine optimization (SEO) and marketing practices. The best way is to hire a prominent Amazon SEO company that adheres to the latest Amazon marketing trends.
This blog post highlights the key benefits of working with an Amazon SEO service provider.
Benefits of hiring an Amazon SEO Company
The increasing competition on Amazon requires consistent efforts from the marketing team to gain traction and attract relevant customers. Listing your products on Amazon without a well-researched Amazon marketing strategy will not yield results. Having an Amazon SEO company at your disposal has the following benefits.
Professional Amazon SEO services
The first step to build a strong market presence on Amazon is SEO. In the absence of an Amazon SEO company, you may miss out on important Amazon updates. A dedicated marketing agency will keep track of them to improve your sales with enhanced product visibility. In general, Amazon SEO is quite similar to the normal SEO process for a website. Below are the top marketing goals that sellers can achieve with Amazon SEO:
- Visibility: High-resolution images with clear details instantly grab the customer’s attention and increases the click-through-rate (CTR).
- Relevant Search Keywords: For a better position in search results, it is essential to target the long-tail keywords. An SEO agency uses professional tools to identify the relevant keywords for a product listing
- Conversion: Insightful features and keyword-rich descriptions are essential to convert clicks into sales. Features in bulleted points showcase the unique selling point (USP) of your product. Descriptions inform shoppers about products in detail to influence purchasing decisions
Brand Recognition to catapult the growth
To become a popular seller on Amazon, certain factors play a significant role. With the right approach, brands can set themselves apart from Amazon’s private label products to create their own niche market. Factors like market research, customer feedback, reviews, and other meaningful insights are essential for creating brand awareness. Amazon SEO professionals are well-versed with the latest tools to enable a brand to build a good reputation.
Sellers can save time and energy by hiring an SEO company to accomplish goals critical to the success of their brands. Following are the tasks that SEO professionals handle to build a brand name on Amazon:
Amazon Brand Registry: Most of the time sellers are unaware that it is not just their product but the brand name that attracts customers. A trademarked brand name attracts more attention to its product listings and registers increased sales. To enroll in the Amazon brand registry, a few technicalities are to be addressed.
- Finding out the feasibility of issued trademark with Amazon Brand Registry in a specific country,
- Having a unique registered trademark
SEO service providers comprehensively do the research work to smoothen your enrolment in the program.
Amazon EBC: Enhanced Brand Content (EBC) enables sellers to differentiate their merchandise by including images and product comparisons in the descriptions. It increases customer engagement and achieves high customer retention. EBC is an indispensable benefit after enrolling in the brand registry program.
You can also read: https://www.oodlesmarketing.com/blog/amazon-enhanced-brand-content/
An SEO company follows all the guidelines for producing EBC that will ensure higher conversion rates.
The other benefits of building a brand include gaining customer’s trust, generating high profitability due to loyal customers, and creating more growth opportunities.
Amazon Policies are followed
Amazon as a marketplace has few policies that sellers can not ignore. As sellers may not have time to read and understand every single policy, a professional Amazon SEO services company can guide you. Adhering to the policies and sellers’ code of conduct as mentioned by Amazon is essential for constant growth. Take a look at the various policies that are mandatory for sellers:
- Product detail page rules
- Category and Product Restrictions
- Prohibited Content
- Condition Guidelines
- Drop Shipping Policy
- ASIN Creation Policy
- Supply Chain Standards
- Prohibited Seller Activities and Actions
As the list is long, reading every single one can be time-consuming. To overcome this, an SEO company can be useful. Adherence to the above-mentioned policies ensures long-term growth with increased sales and revenue.
Professionals working in the Amazon marketing domain have valuable knowledge about the techniques that enhance the growth of a business. However, hiring an SEO company solely depends on an individual’s choice as per their budget. With long-term growth in target, an Amazon SEO services caters to the requirements of various marketing services e.g. On-Page and Off-page SEO, PPC, FBA, etc. So, achieving the target becomes easier.
Grow your business with our Amazon Marketing Services
We provide full-fledged Amazon SEO services and Amazon Advertising Management Services, that promote products and ensure business growth. With our data-driven research, we formulate strategies to meet business requirements.