No doubt that the importance of coffee packaging cannot be undermined. This is very vital. How well your coffee beans will be preserved or distributed is dependent on the type of packaging. The manner in which you package coffee will either mar or make your coffee business. In this article, we shall be looking at the various factors to consider when packaging coffee beans. Remember, your packaging is what brings the freshness of the coffee. The way you package your beans have positive and negative effects. Hence it is essential to consider the following packaging factors.
Coffee Packaging Factors To Consider
As we said from the beginning, packaging has a direct impact on the taste and freshness of your coffee bags. Here are some of the factors to consider:
- The Types of Pouch To Use
- Presence Of Labels
- Sustainability fact
- Your Brand
The Types of Pouch To Use
This one of the first factors to observe. When packaging coffee beans it is imperative to choose a durable pouch type. There are various types of the pouch in the market today, but it is important to choose to stand up pouch types. These types help your coffee to be fresh and enable the beans to taste even better. There several stand up pouch types, which are Doypack, Side fold bag and more.
Presence Of Labels
Since the coffee industry prioritizes labels, then you must consider that you have one. This is very crucial because you will be dealing with different brands and origins. Your coffee business needs an outstanding label to explain the processing method, roast date and more details about the beans. Do not be too hasty to choose the label. Just take your time and make sure you choose the right one that can stimulate coffee business breakthroughs even in your absence.
This is another aspect to consider when packaging your coffee beans for sales. Since the beans have to be fresh and taste good, then the packaging must be airtight. Since coffee is very sensitive to external influence. This will ensure your beans to des not get in contact with oxygen. White or black based polyester can be considered if you keep UV out of the package
The importance of branding to modern days businesses cannot be overemphasized. Your business brand is what guarantee trust and business access. If you want your coffee business to stay on top of your competition, your branding must stand out. It is your brand that differentiates your business from others. The best way to showcase your brand name is through packaging. Engage the creation of unique and attractive bags that bears your business name, reasons why potential clients should buy your coffee beans than others. Once you are able to establish your style or brand, sales will become an easy journey.
On the final note, the above packaging methods are the best factor to consider if you want your coffee to stay fresh and the beans to retain its original taste. The traditional paper block bottom bags may look better but does not guarantee the freshness and preservation of your coffee beans.