According to statistics, there are more than 250,000 active e-commerce stores running on Magento. The number might look small when compared with the total number of websites. However, in terms of online stores, it is about 12%. A hugely popular e-commerce development platform, Magento, continues to perform at a very high level. If you are contemplating starting your e-commerce store dealing with home decor, there is no better option than Magento. Being an open-source e-commerce platform, Magento is highly scalable and customizable, thus giving you the freedom to play with it as per your needs. Magento receives numerous accolades for being a platform that is ideal for marketing, i.e., enabling cross-sell and upsell features. Thus, becoming a go-to e-commerce web development platform. Let us explore the key features of Magento e-commerce development to consolidate your decision behind choosing it for your business.
Establishing An Omnichannel Presence
The furniture and housewares business focus majorly on the in-store experience. However, online sales have also grabbed the market share, although a fraction of the total figures. Despite being a bite-sized sales figure at present, e-commerce is gradually becoming the preferred mode of shopping. Hence, retailers must look to adapt to the changing consumer behavior with the right mix of offline and online strategies to deliver a comprehensive customer experience. While offline stores have their methods of operation, it is all about how you manage online to address the customer pain points. Today’s consumer wants to interact with your brand on multiple devices, shuffling between channels fluidly. Therefore, it becomes highly critical for retailers to blend the in-store experience with the online one, and vice-versa. Now to do it effectively, retailers must apply their knowledge and experience to digital and convert today’s consumers into recurring ones. Magento allows launching and growing an online store with its rich list of features that are as follows:
- Open-source platform
- SEO-optimized platform
- Highly customizable
- Safer and more secure upgrade and payments
- Cross-browser support
- Quick checkout option
- Multi-lingual and multi-currency support
Running An SEO-friendly Website
Magento’s inbuilt SEO features make it a clear winner in the race of e-commerce web development platforms. The features such as making search engine friendly URLs, applying proper tags, creating site-maps, and measuring the website’s performance with the traffic generated eases the ranking process of products on all search engines. Be it Google, Yahoo, Bing, or any other search engine, the chances of ranking products increase if you’re running a Magento store. When you have an SEO-friendly website, all you need to do is invest your focus on analyzing the performance based on the accumulated data. When you do it, you’ll be able to construct a progressive path by improving the performance of your website. Thus, overall delivering a user-friendly experience.
Tapping The Hidden Potential
Magento provides an inclusive range of features in a well-organized manner to let you manage, modify, and run your website. It has multiple extensions for e-commerce development services to add additional features as per the requirements. You can also provide a sense of security to the consumers through role-based security with various authentication levels, PCI compliance, different levels of source validation, and SSL security for online transactions. Since online fraud is a ubiquitous problem, consumers are keen to know about the measures to ensure their payment credentials are untouched. In addition to these hidden features, creating a visual appeal to engage customers at every touchpoint of their journey is essential. With rich visuals of your products, you can attract customers and keep them hooked. Designing a perfect landing page is necessary on both the website and social media platforms for maximum impact. You can choose from the range of customizable themes to illustrate your brand value and its feel. Taking a cue from it, you can extend the same touch to your social media pages to strengthen your brand image.
Magento is an excellent e-commerce development platform that provides a host of features for launching an online store with ease. Its SEO-friendliness, scalability, flexibility, and user-friendliness make it a desirable choice for developers. We at Oodles put our experiential knowledge in e-commerce web development to take our client’s business to the next level. Our data-driven approach work in tandem with the business requirements of our clients.