Loyalty programs have been popular with customer-facing businesses for several years. According to the 2015 Colloquy Loyalty Census, it was found that the average American family engages in 29 different loyalty programs. Redeeming and exchanging of these loyalty points however is a cumbersome and challenging activity for program partners. Better mechanisms than the ones offered by legacy systems are essential to make payback points easily redeemable and achieve high redemption rates.
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